Bringing Brazilian Beauty Techniques to Orlando
Osvaldo Marraccini (left) and Mariana Ribeiro, owners of Ipanema Brows & Waxing, pride themselves on offering a clean, relaxing, private solution to beauty care.
Feel the warmth of the environment, relax in tropical surroundings, and let native bossa nova music move you to a peaceful state of mind. These statements might make you visualize yourself on a luxurious beach somewhere hundreds of miles from home. However, what is described is the daily experience to be had at Ipanema Brows & Waxing, a beauty treatment spa with a Brazilian flavor to care for your brow, waxing and skin care needs. Open since 2015, Ipanema Brows & Waxing provides services to men and women who want the tropical spa outing at a great price.
“[Ipanema Brows & Waxing] is a very clean and relaxing place, not a cold facility, and at the same time, you have the privacy of a clinic,” Mariana Ribeiro and Osvaldo Marraccini, Ipanema’s owners, said. “Customers will feel the warmth from the Brazilian place and people.”
Ipanema Brows & Waxing is inspired by the hit song Girl from Ipanema, which staff members have been known to break out into song with from time to time.
Bringing the Secrets of Brazilian Beauty
Past the pleasing views inside the waiting room, customers will find a variety of services available in face and body waxing, a brow and lashes bar — from tinting to straightening to threading — express facials and semipermanent makeup. These services are performed by well-trained skin care specialists and eyebrow designers in individual rooms to give customers privacy during their intimate and personal sessions.
The staff of Ipanema Brows & Waxing offers Brazilian techniques for flawless results.
Much of the push for privacy during brow and waxing sessions came from the uncomfortable memories of tweezing services being done in front of women at the salon and by “professionals” who didn’t care about one’s skin and beauty needs.
“As a customer, I didn’t appreciate having the brow service done in the middle of salons with everybody watching, because hair removal service is always very particular, and every person feels differently about it,” Mariana said. “I also didn’t like the service performed by a person that didn’t really care about my brows and skin or my sensibility during the procedure.”
Brazilian products enhance the authentic experience at Ipanema Brows & Waxing.
At Ipanema, customers will see eyebrow designers that try to not only clean up their eyebrows but try to recreate the perfect brow that is a unique fit to every person. Microblading is one procedure at Ipanema that can recover and transform eyebrow shapes.
The techniques and products popular in Brazilian spas are widely used at Ipanema, such as Ipanema Brazilian waxing, which uses one of the world’s top products using soil from the Etna volcano in Italy that is rich in nutrients for the skin. For waxing services, customers will learn about the waxing process — pre, during and after — and the importance of maintenance with hair removal.
These services aren’t just for women anymore, as Ipanema has men coming through its doors to have face and body waxing, as well as their eyebrows cleaned and tinted.
Wanting to effectively bring the Brazilian beauty market to American customers, Ipanema Brows & Waxing researched the American market for brows and waxing interests prior to opening its Orlando location to match Brazilian style with American tastes.
“We decided to bring the model from our two stores in Brazil, where the customer has total privacy for waxing and brow services, as well as the opportunity to have their service done by specialized professionals,” Mariana said.
Ipanema Brows & Waxing invites customers to relax in its tranquil waiting room.
This attention to privacy and detail has garnered Ipanema Brows & Waxing successful customer experiences, where customers have cried with joy at seeing their eyebrows return, while enjoying their smooth skin after waxing sessions.
“Our customers’ faces and smiles are our goals,” Mariana said. “Many of our customers are referred to us by [another] happy customer.”
A Mix of Spa and Technical Center
As Ipanema Brows & Waxing looks ahead to 2017, the spa is in the final stages of licensing to open two new stores in the Orlando area, with goals to have spa locations on Florida’s East and West coasts. Ipanema will also build a technical and beauty school to specialize and train the professionals in Ipanema’s exclusive techniques.
You don’t need to travel to Brazil to become a girl — or boy — from Ipanema. Ipanema Brows & Waxing will have you unwinding in an authentic tropical setting as your brows, skin and overall body resemble a Brazilian beauty.
For more information, call 407-270-9102 or visit www.ipanemabrowsandwaxing.com on the web. 💓